
About Us
What We Offer
ElevateX is a results-driven coaching programme for adults 50+ who want to feel younger, look great, and move without aches. Join us and we guarantee you will feel 10 years younger
You can join our ElevateX Coaching Programme through 1-1 Personal Training, Small Group Personal Training, or Online Coaching if you prefer to train independently or at your own gym.
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We Offer 3 Coaching Options
Services
Meet Our Coaches

Luke Hayter
I created Elevate because turning 50 isn’t the beginning of the end — it’s the start of something better.
With over 15 years of experience, I’ve helped hundreds of men and women rediscover what’s possible after 50.
Elevate is built around one core belief: you can look, move, and feel younger—with the right training, lifestyle, and support. We combine science-backed fitness with a clear strategy to help you build strength, boost energy, and stay sharp without giving up the life you enjoy.
Because midlife isn’t a slowdown—it’s your launchpad to the next, best chapter.
Meet Your Coaches

Luke Matthews
I’m Luke M — yes, another Luke — and I help everyday men and women get leaner, stronger, and more energised without living in the gym or giving up the things they enjoy.
My coaching is built around smart, sustainable systems that fit into real life. Whether you’re just starting out or getting back on track, I’ll meet you where you are and give you the tools to level up for good—no fluff, no fads, just real results that last.
















